The Search Brilliance blog

SEO playbooks, link-building tactics, and AI-search research — written by operators, not marketers.

Link BuildingJul 21, 2026

What are HARO Links? Guide to HARO Link Building and Earning Media Backlinks

HARO links are backlinks or attributed brand mentions earned by responding to journalist requests through Help a Reporter Out.

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Link BuildingJul 21, 2026

What are Niche Edits?

Niche Edits: How Link Insertions Work, SEO Risks and Best Practices

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Link BuildingJul 21, 2026

What Is Guest Post Outreach?

Guest post outreach is a form of editorial outreach in which a company, writer or subject-matter expert contacts a third-party publication and proposes contributing an original article.

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