Overview
Quantum International is a Houston-based construction firm delivering commercial and government projects across Southeast Asia and Australia. At project start, Google search results for the company's brand name were dominated by negative content — multiple consumer-complaint sites plus a critical local news article — with eight negative results appearing on the first page, several in highly prominent positions. Our mandate: remove or suppress that content and restore a clean branded SERP.
The challenge
- Eight negative results ranking on page one of Google for the company's brand name.
- Multiple consumer-complaint aggregator sites and a critical local news article in top positions.
- Direct reputational drag on international commercial and government contract pursuits.
- A shortage of positive and neutral brand-owned assets strong enough to outrank the negatives.
Our approach
Full brand SERP audit
Conducted a complete brand-SERP audit to classify every first- and second-page result as negative, neutral, or positive — and to map which assets could be suppressed, which could be promoted, and which needed to be built from scratch.
Content-rich informational microsites
Designed and launched multiple content-rich informational microsites optimized for the company's branded search — each engineered to rank for the exact query patterns the negatives were occupying.
SEO-optimized owned assets
Created SEO-optimized copy, imagery, and media assets across the brand's owned footprint to compete directly with negative listings and reinforce a controlled, professional brand narrative.
Inbound link + third-party promotion
Executed an inbound link-building campaign to accelerate the ranking and authority of positive assets, and identified existing neutral and positive third-party pages that we actively promoted via links and social distribution.
"Our brand SERP was actively costing us contracts. Six months later it was clean — and it's stayed clean."
— Executive leadership, Quantum International
The playbook
Services delivered
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