SEO is an ongoing activity. Experts know that simply creating content with keywords in them is only half the work done.
Once this initial part is complete, you need to regularly go through Search Console and Analytics to analyze what’s working and optimize the existing pages. But there are other efforts included in a complete SEO strategy that will ensure rankings keep getting better.
They include building backlinks and citations. This is called off-page SEO. Read on to find out how you can utilize off-page SEO to spread the word about your law firm and build authority in the long run.
What are Citations?
Citations are online references to a law firm’s Name, Address, and Phone (NAP) information. Search engines use citations to validate the legitimacy and relevance of a business. Here’s how citations impact search engine rankings:
- Consistency and Accuracy: Consistent NAP information across various citation sources helps search engines trust the legitimacy of a law firm.
- Local SEO Advantage: Citations are particularly important for law firms targeting local clients. Google and other search engines rely on citations to determine the relevance and prominence of a law firm in a specific geographic area.
- Trust and Authority Signals: Search engines view citations from authoritative directories and platforms as a vote of confidence for a law firm’s credibility
Importance of Accurate NAP Information
Consistent and accurate NAP details across all citations help your firm establish trust and legitimacy. Law firms should pay attention to the following aspects: