How we helped Garg Aviation 7X Their Traffic, Rank 186 Keywords on the First Page of Google & Generate over 23,000 Leads


Garg Aviations Limited (GAL) is a top flight training academy based in Kanpur’s Civil Airport. Established in 1995, GAL offers DGCA-approved flying courses and has a reputation for preparing students in record time frames. Despite their achievements, GAL needed to enhance their digital presence to keep up with competitors.

Challenges

  • The UI was outdated and was negatively impacting user experience and dwell time on the site.
  • The website was not optimized for the primary keywords that their students were searching for.
  • They also lacked a cohesive content strategy that lead to low impressions & organic traffic.


Solution

After evaluating the client’s website, I identified several areas for improvement and developed a plan to enhance their online presence.

𝗢𝘂𝗿 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱:

  • Ideated and redesigned the site for enhanced visual appeal and performance.
  • Optimizing and refining key page elements following industry best practices for search engine optimization.
  • Conducting comprehensive keyword research to identify high-value keywords and implementing strategic keyword placement throughout the website.

Results

  • 7Xed their traffic organically in 12 months.
  • Average keyword positions changed from 30.7 to 11.9.
  • Ranked 186 Keywords on the First Page of Google.
  • Generated over 23,000 Leads through the website.